Free chapter
One idea may change the next five years of your company.
Most early-stage companies are active. Very little of that activity is proof. Chapter 2 shows how a polite conversation becomes “validation,” a pilot becomes “proof,” and a meeting becomes “traction,” each step reasonable, each one slightly too optimistic.
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The chapterChapter 2: The Illusion of Progress
No generic startup inspiration. One question that applies from every seat at the table.
A practical framework for founders, investors and startup boards who need to distinguish genuine evidence from activity, optimism and startup theatre.
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